Social Media
Built on Truth.
A social network where every piece of content carries visible, verifiable provenance. Authentic creators earn trust and recognition — not bots, not fakes.
Social Media Has a Trust Problem
Current platforms can't distinguish real from fake. Creators suffer. Users lose trust.
Fake Content Everywhere
AI-generated media floods feeds with no way to tell real from synthetic. Detection classifiers are in a permanent arms race with generative models.
Creators Get No Credit
Every upload, share, or screenshot strips metadata. Credit disappears, provenance chains break, and original creators are invisible.
Engagement Rewards Bots
Platforms optimize for volume, making fake engagement cheaper than authentic creation. Bot networks capture the rewards meant for real creators.
One Loop. Everything Changes.
From the moment you capture to the moment someone engages — every step carries proof.
Capture
Take a photo or video. The device signs the media at the moment of creation using hardware-backed keys.
Sign
A C2PA Content Credential is attached — binding content hash, device identity, and timestamp into a cryptographic manifest.
Publish
Share to your feed. The signed original is preserved immutably. Edits are tracked as new derivatives, never overwrites.
Trust Badge
Every post displays a provenance badge. Viewers tap to inspect origin, signer, device, edits, and anchor status.
Engage
Authentic content earns trusted engagement. Trust-aware ranking rewards real creators, not volume or bots.
What You Get
Every feature is built around one idea: trust should be visible, not assumed.
Native Capture
Media is signed at the hardware level the moment you press the shutter. No after-the-fact tagging — provenance starts at creation.
Trust Badges
Every post carries a visible provenance tier. Tap to inspect a full "nutrition label" — signer, device, timestamp, edit history, and anchor status.
Trust-Aware Feed
Ranking that rewards authenticity over volume. Verified content surfaces naturally. Low-trust content is suppressed, not hidden.
Creator Verification
Optional stronger identity for high-value creators. Manual and assisted verification with clear status progression.
Public Verification
Anyone can check any media's provenance state — even without an account. Shareable verification results for external trust.
Moderation by Design
Report misleading or manipulated content with one tap. Triage with SLA, audit trail, and transparent status feedback.
Trust You Can See
Every post is categorized into a trust tier. Users understand credibility in under 10 seconds.
Unknown
No provenance data attached
Signed
Valid C2PA manifest from a trusted signer
Verified Capture
Hardware-attested device signing at point of capture
Verified Creator
Full identity verification + clean content history
Provenance is not truth — it is evidence. UI language reflects what can be verified, not what is assumed.
Built for Creators Who Need Trust
The first users are those for whom credibility is not optional — it is the product.
Journalists
Verify the authenticity of reporting. Prove that footage is original, unmanipulated, and captured on location.
Photographers
Protect original work with hardware-signed provenance. Attribution that survives every repost and screenshot.
Researchers
Preserve data integrity from capture to publication. Tamper-evident media for academic and scientific work.
Brands
Defend intellectual property and brand trust. Know that your content is genuine and properly attributed.
The platform is designed for credibility-sensitive users first. When trust is visible and verifiable, authentic creators have an unfair advantage over fakes — and the entire network benefits.
- Originals are immutable — edits are tracked as derivatives
- Trust indicators visible without disrupting engagement
- Multi-level trust ladder with clear progression
- Verified creator showcases and trust-driven recommendations
- Referral hooks tied to credibility, not just volume
- Notification system for trust milestones and verification status
From Product to Platform
One app, one loop, one story — then scale infrastructure and economics only when the product loop is alive.
Product Foundation
Q2 2026- Product narrative and UX north star
- Mobile-first design system and trust iconography
- Identity, session, and device registration baseline
- Capture UX and provenance state contracts
MVP Build
Q3 2026- C2PA signing at capture and verification on ingest
- Social graph, feed, and interaction model
- Trust badges and provenance inspection panel
- Moderation backend and internal beta release
Validation
Q4 2026- Product analytics and behavioral instrumentation
- Trust-aware feed ranking and policy mixer
- Off-chain reputation scoring (v1)
- Creator and identity verification flows
Public Launch
Q1 2027- Controlled-geography public launch
- Creator niche go-to-market (journalists, photographers)
- Notification, re-engagement, and growth loops
- Profile status ladder and social proof
Scale
Q2-Q3 2027- Read/write scaling and caching optimization
- Advanced search and discovery
- Security and compliance hardening
- SRE operability and SLO dashboards
Economy
H2 2027+- On-chain reputation credentials (SBT)
- Quality-weighted reward system pilot
- Two-chamber governance model
- Enterprise APIs and multi-app expansion
Trust and Anti-Abuse from Day One
Integrity is not a post-launch patch. It is embedded in every layer of the system.
Device Integrity
Hardware attestation via Apple Secure Enclave and Android Play Integrity. Every capture is bound to genuine hardware with nonce-based freshness.
Behavior Scoring
Anomaly detection for engagement farming and coordinated inauthentic behavior. Trust scores adjust based on sustained patterns, not single events.
Graph Trust
Social graph analysis to detect sybil networks and coordinated manipulation. Each layer compounds the cost of creating fake identities.
Challenge and Report
Users can report misleading content with one tap. Reports triage with SLA and audit trail. Moderation actions are traceable and reproducible.
One Loop. Many Surfaces.
The core trust infrastructure is designed to power more than one application — but only after the first loop is proven.
Be Part of What Comes Next
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